Harnessing Psychometric Tools for Personalized Financial Services:

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This study explores the application of psychometric tools in personal finance, focusing on how personality traits influence financial decisions. Through research and stakeholder engagement, we designed a service that helps lenders gain deeper insights into their customers, enabling more empathetic and informed decision-making. The result is a framework that fosters trust, enhances financial outcomes, and promotes a more human-centred approach to lending.