As the UX Designer, I was responsible for crafting an intuitive and engaging user interface, ensuring that users could easily navigate the platform and access the information they needed. My work spanned the entire design process, from research to final prototype delivery.
Role
UX Researcher, UI/UX Designer, Product Growth Designer
Deliverables
Complete UX design of the BlockBeat's user cycle for mobile and web, website, and Chrome extension.
Tools
Figma, Adobe XD, Illustrator, Photoshop.
Timeline
~Six months
Objective
BlockBeat is an AI-powered crypto terminal that provides real-time crypto-related news, data, and market insights. The platform consolidates news, blogs, and analysis from around the globe, offering users a comprehensive and efficient solution for tracking the crypto market. By delivering information that benefits investors, traders, and researchers alike, BlockBeat functions as an all-in-one crypto research assistant, akin to having a team of analysts and developers at your service.
The Challenge
Crypto users—including investors, researchers, and analysts—face significant hurdles in their pursuit of accurate and timely information. These challenges include:
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Time-Consuming Research: Users must browse hundreds of blogs and websites to gather insights, leading to inefficiency.
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Information Overload: The vast number of data sources can overwhelm users, making it hard to find relevant content.
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Authenticity Concerns: Validating the credibility of information from multiple sources is a constant struggle.
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Fragmented Experience: Switching between platforms and websites disrupts workflow and reduces productivity.
BlockBeat aimed to streamline this experience by offering a unified platform for crypto information.
The Solution
BlockBeat leverages AI to crawl the web, aggregating data from thousands of reliable sources. The platform filters and organizes this data intelligently, offering users a suite of features to simplify crypto market tracking:
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News Aggregation: Access real-time news from over 1,000 verified sources, ensuring information is accurate and up-to-date.
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Market Insights: Stay ahead with breaking press releases, market trends, and analysis tailored for traders and investors.
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Regulatory Updates: Keep informed about SEC rulings, regulatory changes, and economic data releases that impact the crypto market.
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Personalized Feeds: Customize feeds to show only the most relevant content, with seamless switching between topics of interest.
This comprehensive feature set positions BlockBeat as a must-have tool for the crypto community.
Design Process
1. Research & Discovery
To better understand the needs of crypto users, I conducted extensive user interviews, competitor analysis, and secondary research. Key insights included:
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Users Desired Speed: Fast access to reliable data was a top priority.
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Customizable Experiences: Users wanted the ability to filter and personalize their information feeds.
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Minimalistic Design: Given the complexity of crypto data, users preferred a clean and straightforward interface to avoid cognitive overload.
These insights formed the foundation of the design strategy.
2. Information Architecture & Wireframing
Based on research findings, I developed a streamlined information architecture. Key screens and user flows were mapped to ensure intuitive navigation. Wireframes focused on:
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Dashboard Simplicity: All critical information, such as news, market trends, and alerts, was consolidated into a single, easy-to-scan dashboard.
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Quick Access to Feeds: Users could effortlessly switch between news categories, market insights, and personalized feeds.
3. Visual Design & Prototyping
Using Figma, I created high-fidelity prototypes with a modern, clean aesthetic. The design emphasized:
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Clear Typography: Ensuring readability for large volumes of data.
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Color-Coded Alerts: Visual cues to help users quickly identify important updates.
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Interactive Elements: Smooth transitions and micro-interactions to enhance usability.
4. Testing & Iteration
The prototypes were tested with a group of target users, including investors, analysts, and researchers. Feedback focused on improving feed personalization and optimizing the mobile experience. These iterations ensured a refined final design.
1. Account Setup:
Users register and customize their preferences, selecting categories like news, regulatory updates, or market insights.
2. Dashboard Access:
The central dashboard displays real-time updates and personalized feeds.
3. Content Filtering:
Users can toggle between different feeds—news, blogs, press releases—based on their immediate needs.
4. Alerts & Notifications:
Important updates, such as regulatory changes or price shifts, are delivered as timely alerts, color-coded for urgency.
Key App Features: User Journey
Results and Impact
The BlockBeat platform successfully addressed the pain points of crypto users, delivering:
Enhanced Efficiency
Users reported saving hours of research time daily by consolidating data on a single platform.
Increased Engagement
The intuitive interface and personalized feeds led to higher user retention and satisfaction.
Widespread Adoption
BlockBeat quickly gained traction within the crypto community, becoming a go-to tool for traders, investors, and researchers.
Reflections
Working on BlockBeat was an opportunity to design for a fast-paced, data-intensive domain. This case study highlights the importance of balancing functionality with simplicity, especially for users who rely on rapid decision-making. My experience with BlockBeat reinforced my skills in user research, interactive design, and cross-platform optimization, which I’m excited to apply to future projects.